Hi, I'm Sam.

I've spent over a decade building brands and digital products, serving both early stage startups and large-scale audiences.

I started out as a graphic designer in the skateboarding industry, where I developed a deep appreciation for the visual and functional aspects of design. I believe in creating work that not only looks and feels great, but also serves a purpose.

Dedicated to continual growth, I'm always eager to expand my skills. Collaboration is at the heart of my approach—I thrive when working closely with teams to achieve shared goals that benefit both the business and its customers.

When I’m not at my desk, I like to surf as much as I can, travel, and work on art projects.

I've spent over a decade building brands and digital products, serving both early stage startups and large-scale audiences.

I started out as a graphic designer in the skateboarding industry, where I developed a deep appreciation for the visual and functional aspects of design. I believe in creating work that not only looks and feels great, but also serves a purpose.

Dedicated to continual growth, I'm always eager to expand my skills. Collaboration is at the heart of my approach—I thrive when working closely with teams to achieve shared goals that benefit both the business and its customers.

When I’m not at my desk, I like to surf as much as I can, travel, and work on art projects.

I've spent over a decade building brands and digital products, serving both early stage startups and large-scale audiences.

I started out as a graphic designer in the skateboarding industry, where I developed a deep appreciation for the visual and functional aspects of design. I believe in creating work that not only looks and feels great, but also serves a purpose.

Dedicated to continual growth, I'm always eager to expand my skills. Collaboration is at the heart of my approach—I thrive when working closely with teams to achieve shared goals that benefit both the business and its customers.

When I’m not at my desk, I like to surf as much as I can, travel, and work on art projects.

Approach

Focus on outcomes
Focus on outcomes

I am strategic, goal-oriented, and committed to making a tangible impact through my work.

Create conversations
Create conversations

I share ideas early and often to inspire collaboration and gain different perspectives.

Design for the system
Design for the system

I prioritize building and leveraging repeatable patterns to create intuitive experiences.

Experience

Lead designer at Synadia

2023 — Currrent

I lead the design of the product, website, brand and visual design language.

Founding designer at Kajabi

2013 — 2023

I joined as the founding designer, handling everything from the MVP to illustrations and motion graphics. I grew into a Staff Product Designer, overseeing the design team and design system.

Want to hear more about my work? Got a crazy idea? Let's talk!
Want to hear more about my work? Got a crazy idea?
Let's talk!

© Sam Croswell 2024