My Role
DubClub’s CEO and Co-Founder reached out to me to help him reimagine the product from the ground up. I joined as the founding designer to shape the product vision and partner directly with the engineering team to lead DubClub’s relaunch as the premier platform for sports betting communities.
Context
When I joined DubClub, it was three years old but still operating like a services business. The apps were clunky and limited. Partners could post plays, but most workflows were manual and dependent on the team.
I shifted the focus to scalable, self-serve experiences by overhauling the website and marketplace, introducing automated growth levers, and raising the overall design bar. These changes laid the product and brand foundations that transformed DubClub into a true platform for sports betting creators and fans.
View your earnings, business health metrics, and leaderboard ranking at a glance.
Streamlined navigation
I redesigned the DubClub app to make daily tasks intuitive and rewarding. The new dashboard highlights earnings, business health, and leaderboards at a glance, with quick links that streamline community management. Both desktop and mobile layouts emphasize clarity, speed, and progress.
Easy access to daily actions like creating and sharing promo codes, managing offers, and more.
Marketplace discovery
The old discovery experience made it difficult for new fans to explore creators. I rebuilt the marketplace with clear profile cards, flexible filters, and detailed creator pages. The result is a more dynamic and trustworthy browsing experience where fans can evaluate track records, pricing, and credibility before subscribing.
Upgraded marketplace experience optimized for discovery and conversion.
DubClub profile card explorations.
View recent verified winners and their earnings.
Automated growth features
To reduce reliance on manual outreach, I designed a suite of growth automations partners can activate with one click. These include targeted win-back campaigns, personalized retention offers, and upsell prompts. By pairing customization with automation, partners can focus on their content while DubClub helps drive revenue behind the scenes.
Unique growth features to help partners earn more with less effort.
Brand update
I refreshed DubClub’s brand to feel premium and authentic to the sports betting community. Custom emoji packs bring fan energy into chat and community interactions, while new merch and a bold visual identity strengthen DubClub’s presence both online and offline. The brand system balances credibility with the playfulness of sports culture.
Custom emoji icons capturing the energy of sports betting communities.
DubClub merch designs.